December 19 2012

Michael Vance says that "innovation is the creation of the new or the re-arranging of the old in a new way". The Reyes Family recognizes the veracity of these words throughout their history, with over 150 years of experience in the tobacco harvest shared between 6 generations.

Each generation learned from their ancestors and based on their family traditions, found ways to improve and grow, implementing changes inspired by new ideas. The fifth and sixth generation are no exception to this rule.

CCE, with the ideology of providing honor to their traditions and to the commitment of constantly seeking excellence, has decided to devote solely to the production of the highest quality exclusive cigars. For that reason, they are working together as a family on the improvement of every process, department and organizational structure, through a sustained development of each employee and system.

"We are confident that by leveraging the best of our traditions and applying innovations, we achieve the ideal combination, that allows us to offer a unique experience of pleasure by smoking each cigar made in CCE". Because as Winston Churchill says "without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.